The Harvard Club of Victoria and Harvard Alumni Entrepreneurs Australia are pleased to invite you to hear distinguished Harvard Business School Professor Frank Cespedes discuss what CEOs and Entrepreneurs must know about Sales. 

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. In this seminar, sales expert Frank Cespedes will describe the tools required to separate the signal from the noise. CEOs, founders, and managers will gain insight into how to create an optimal sales strategy, steer clear of hype and fads, respond to changes, and track and accelerate ROI.

About Frank Cespedes: 
Frank Cespedes is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. For 12 years, he was Managing Partner at the Center for Executive Development, a firm that won awards for its work with companies globally. 

At Harvard, he has developed and taught a variety of MBA and executive courses, including the elective Entrepreneurial Sales and Marketing (ESM) course in the MBA program as well as modules in the Owner President Management (OPM) executive program, and he heads the executive program on "Aligning Strategy and Sales." His seventh book, Sales Management that Works, will be published by HBR Press in February, 2021. 

This is a virtual event.

Date: Friday March 26th 2021
Time: 12.00pm - 1.30pm
Cost: HAE, HCV, HCA Members: Free 
Friends of HAE/General Admission: $10
Bookings: Click here to book
HCV members please enter the code haeaustralia at the checkout for your free ticket. Please do not share this code with guests or non-members.