MONDAY CLUB WITH MATHEW SWEEZEY, SALESFORCE
- Monday, March 2, 2020
- 12:15 PM 2:00 PM
CONTEXT: THE NEXT MARKETING FRONTIER THAT'S RIGHT IN FRONT OF US
In a world of infinite media, content is now a commodity, making it impossible to stand out from the pack. Yet top-performing marketers are breaking through the noise repeatedly with 10X multiples or more. Join author and Salesforce marketing futurist, Mathew Sweezey, as he showcases the magic harvested from new research of 11,000 brands revealing for the first time the new idea of context-based marketing being adopted by these high performers, and the changes you’ll need to put in place to break though the infinite noise and motivate action.
Mathew is Principal of Marketing Insights for Salesforce.com, author, podcast host, multiple award-winning marketers, pioneer of the marketing automation space, and regarded as one of the top minds on the future of Marketing.
Time : 12:15pm for 12:30pm - 2.00pm
Venue: JBWere, Level 42, Governor Phillip Tower, 1 Farrer
Price : $35.00. per person, includes sandwich lunch & tea/coffee
As a key member of the Pardot team, Mathew helped grow the company and position it for $100M acquisition. As a pioneer of marketing automation, he was asked by Wiley to write the first particle guide to marketing automation (Marketing Automation For Dummies published 2013). As an author, he continues to write on the future of marketing for AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, and The Economist. His second book ‘Context Revolution’ (published by Harvard Business Press) is due out later this year.
Mathew is also the creator and host of the award-winning podcast; The Electronic Propaganda Society, a 9 part mini-series. At Salesforce Mathew focuses on thought leadership around the future of marketing. His insights help direct product and guide internal marketing execution. In addition to research Mathew routinely keynotes marketing conferences around the world and works with top customers helping them better navigate the fourth industrial revolution.